Our platform was designed to address the operational challenges of managing promotions at scale. Instead of juggling multiple systems and manual processes, often split across several different suppliers, you can set up and monitor all campaigns through a single interface.
St8’s promotions software provides operators with:
Speed
Create and launch promotions in minutes.
Control
Track performance and adjust campaigns without downtime.
Integration
Ensure promotions work consistently across all providers and games connected to St8’s Casino API.
This unified approach saves time, reduces errors, and hands operators the flexibility to run creative and engaging promotions. Say goodbye to endless spreadsheets and welcome in a new era of casino promotions software.
St8’s platform integrates directly with your casino lobby and wallet systems. When a player qualifies for a promotion—such as a deposit bonus or free spins—the system applies rewards instantly. By fully automating this process, you save a significant amount of time that would otherwise be spent administering campaigns.
The back office allows you to manage campaign parameters, including start and end dates, eligible games, wagering requirements, and player segments. All adjustments happen in real time, so you can fine-tune campaigns without interrupting gameplay.
Personalisation and Segmentation
Modern players expect tailored experiences, and St8’s promotions software delivers. Operators can segment their player base by behaviour, location, spending patterns, lifecycle stage, and several other parameters.
This segmentation allows you to offer new players a strong welcome package, target VIPs with exclusive, high-roller bonuses, and even reactivate dormant or lapsed players with customised offers likely to bring them back to your brand.
All segments and rules are easily configured through the back office, ensuring your campaigns remain relevant and effective. It has never been easy to deliver automated, bespoke campaigns as an iGaming operator.
Integration with the Bonus API and Aggregator
The promotions software is fully integrated with the St8 Bonus API and casino games aggregator, ensuring campaigns work across all games and providers. This integration empowers you with far more control over your campaigns.
It includes the ability to trigger free spins or bonus rounds directly within supported games, combine promotional campaigns with jackpots or tournaments, and even launch multi-provider campaigns without the need for additional integrations. As everything is connected, you can offer a consistent player experience to everyone, and you also receive accurate reporting across your entire portfolio.
Aligning Casino Promotions with Finance Teams
We all know that casino promotions can create a lot of manual work for finance teams. It can make running these campaigns a major headache. We differ from other iGaming aggregators as we’ve built an entire system to automate this often tedious process.
All of our game providers insert relevant data themselves, and our system uses this information to calculate the impact on a promotional campaign. It means your finance team will know on the first day of the month which promotions have been active, without the need to chase account managers in the middle of invoicing periods. Everything you need is right at your fingertips.
St8’s software helps operators meet regulatory standards by providing built-in compliance tools.
The platform also generates real-time reports on promotion performance, including uptake, ROI and, player retention metrics.
This transparency helps you optimise campaigns and demonstrate compliance during regulatory audits. You can:
Ensure promotions follow jurisdictional requirements.
Apply responsible gaming rules such as self-exclusion and wagering caps.
Access a full audit trail of campaign activity for licensing purposes.
You can launch free spins, deposit matches, cashback, reload bonuses and seasonal campaigns through one platform. All promotions are fully configurable, giving you complete control over mechanics and limits.
Yes. The platform supports advanced segmentation based on behaviour, value, location, and more. This ensures you deliver the right incentive to the right players at the right time.
Absolutely. Promotions are integrated across all providers connected to St8’s Casino API. This means players enjoy a seamless experience regardless of the game they choose.
Yes. You can track campaign performance live through the back office. Detailed reporting also lets you optimise and adjust promotions instantly.