Why Thumbnails Matter for Casino Game Performance

Thumbnails act as miniature storefronts for each casino game. When players browse your lobby, these images influence their engagement. Poorly optimised thumbnails lead to lower click-throughs, weaker conversions, and ultimately lost revenue.
St8’s thumbnails design platform ensures your game library is:

  • On-brand: All thumbnails match your visual identity.

  • Unique: With a choice of 10 thumbnails for each game, you can stand apart from competitors.

  • Optimised: High-quality visuals improve engagement and conversion.

St8 Centralised thumbnails management icon

Centralised Thumbnail Management with St8

Our system provides operators with a single unified dashboard to view, edit, and deploy thumbnails across thousands of games. The thumbnails are delivered by the single API that also provides our portfolio of thousands of casino games.

st8 Unified design dashboard

Unified Design Dashboard

Access a single control panel where you can preview thumbnails for every integrated game. Apply updates in real time, track performance, and identify the best-performing designs. All this is available from the same back office you use to track general performance.

St8 Bulk updates and automation

Bulk Updates and Automation

No more manual updates for every game. Our automation tools allow you to apply brand changes across entire game categories. You can schedule seasonal or campaign-driven thumbnails or automatically update new game releases with your branded template. This saves teams countless hours and reduces operational complexity.

St8 customisation compliance and branding option

Customisation, compliance and Branding Options

Our casino games thumbnails design is a powerful tool for both customisation and branding. It allows you to effortlessly add logos and campaign assets with no manual work. Operators can layer their own branding on all thumbnails, including logo and colour palettes, promotional tags, and seasonal campaign assets.

Our platform also embeds compliance features into thumbnail design. You can automatically add age restriction icons and certified regulator logos to each game thumbnail, as well as overlay required jurisdictional labels, such as 18+ or RTP disclosures. This helps you meet regulatory standards globally while maintaining a consistent brand experience.

Using our casino thumbnails API also makes it easier to adapt to local markets, giving each its own unique flavour. It is possible to apply market-specific designs automatically, based on player location, so everyone is served the correct lobby.

St8 real-time optimisation and reporting

Real-Time Optimisation and Reporting

Operators can monitor thumbnail performance with built-in analytics:

  • Track click-through rates and engagement by game. This is integrated within our multidimensional reporting platform.
  • Compare designs with A/B testing tools. If you are unsure of which thumbnail to pick, seamlessly run a test to see which performs best.
  • Adjust thumbnails in real time to boost player interaction. No stale casino lobbies. Adapt and thrive with a few clicks.

This data-driven approach ensures your visuals are not only compliant and on-brand, but also optimised for revenue growth. It’s why our casino thumbnails are a complete game-changer for engaging your audience.

Integration with St8’s Casino Games Aggregator

Our thumbnails design system is fully integrated with the St8 casino games aggregator. When you add new games from leading providers, thumbnails can be automatically aligned with your brand and compliance settings.
This is the core advantage of our approach. Unifying all functionality into a single API means your online casino or sportsbook can be ready to go in a matter of days, with none of the usual integration pain.

FAQs:

Can I Customise Thumbnails for Different Brands or Markets?

Yes. You can set rules per brand, market, or game category to deliver tailored designs. This ensures every audience sees a version that resonates with them.

Does the System Work With All Games Provided by the Aggregator?

Absolutely. All integrated games can be customised and updated in real time. This gives you full creative control without any manual work.

How Does St8 Ensure Compliance?

Our system automatically applies the correct regulatory badges and disclosures for each market. You can launch with confidence knowing every thumbnail is always market-ready.

Can I Test Different Thumbnail Designs?

Yes. The platform supports A/B testing, allowing you to compare designs and optimise for higher engagement. Results are tracked automatically so you can make data-driven creative decisions.