Why Thumbnails Matter for Casino Game Performance

Thumbnails act as miniature storefronts for each casino game. When players browse your lobby, these images influence their engagement. Poorly optimised thumbnails lead to lower click-throughs, weaker conversions, and ultimately lost revenue.
St8’s thumbnails design platform ensures your game library is:

  • On-brand: All thumbnails can be aligned your visual identity.

  • Unique: With a choice of six thumbnails for each game, you can stand apart from competitors.

  • Optimised: High-quality visuals improve engagement and conversion.

Introducing St8’s Thumbnail Library

For every game on the St8 platform, we provide six different, high-quality thumbnail variations. Across more than 10,000 games, that equates to more than 60,000 different thumbnails. And the number is growing every week as we add more titles.

Even better, these all come in two types (both custom and regular), and two different formats (.webp and .jpg). It means that whatever your requirements, we have you covered.

As well as the game thumbnails, we also provide 10 different variations for each of our providers’ logos. This means that operators can easily customise their lobbies and filters to create something unique. We’ve seen some partners build spectacular lobbies that really set them apart from competitors using our library of thumbnails.

All St8 partners get access to this extensive library of thumbnails, and everything is available directly via API. Those days of chasing down individual studios asking for assets in the correct format are finally over. St8 has you covered.

St8 customisation compliance and branding option

Customisation, compliance and Branding Options

Our casino games thumbnails design is a powerful tool for both customisation and branding. Once received via the API, the thumbnails can be effortlessly tailored. Operators can layer their own branding on all thumbnails, including logo and colour palettes, promotional tags, and seasonal campaign assets.

You can also add age restriction icons and certified regulator logos to each game thumbnail, as well as overlay required jurisdictional labels, such as 18+ or RTP disclosures. This helps you meet regulatory standards globally while maintaining a consistent brand experience.

Using our casino thumbnails API makes it easier to ensure complete brand consistency. Unified thumbnail designs are automatically applied, offering players a cohesive branded experience while reducing manual design work.

St8 Casino Games Aggregator Game Thumbnails and backgrounds icon

Animated thumbnails from St8 have arrived

Here at St8, we’re always looking to go the extra mile. That’s why we’ve introduced animated thumbnails to complement our huge library of static ones. These animated thumbnails bring the casino lobby to life in a way that will truly engage your players.

Animated thumbnails are now available for a selection of high-performing games, and we’re seeing them increase even further than our custom static ones. We don’t necessarily recommend you fill your lobby solely with animated thumbnails, but they are a great way to bring attention to a specific title.

The animations require a script and multiple iterations before we release them via API, so you know they are going to be of the highest quality. The feedback on our animated thumbnails has been so positive, we are increasing the number we roll out to our partners. The library is growing rapidly, so take a look to see if your favourite online slot currently features. If not, then let us know, and we’ll see what we can do.

Integration with St8’s Casino Games Aggregator

Our thumbnails design system is fully integrated with the St8 casino games aggregator. When you add new games from leading providers, thumbnails can be automatically aligned with your brand and compliance settings.
This is the core advantage of our approach. Unifying all functionality into a single API means your online casino or sportsbook can be ready to go in a matter of days, with none of the usual integration pain.

FAQs:

Can I Customise Thumbnails for Different Brands or Markets?

Yes. Once received via the API, operators can tailor them to their own needs. This means they can create their own designs that resonate best with their audience.

Does the System Work With All Games Provided by the Aggregator?

Absolutely. Thumbnails for all integrated games are available for use. 

How Does St8 Ensure Compliance?

Our system is aligned with any regulatory requirements and disclosures for each market. You can launch with confidence knowing every thumbnail is always market-ready.

Can I Test Different Thumbnail Designs?

Yes. The platform supports different variations, allowing you to compare designs and optimise for higher engagement.